Advertising Media Marketing In-Depth
Vinita Bhatia
Jun 06, 2025

My11Circle doubles down on data, distraction and the dugout

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy gaming is evolving beyond celebrity ads and into performance-led marketing theatre.

Saroj Panigrahi, chief operating officer of Games24x7.

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