Honda Cars India has appointed Mullen Lintas to handle the creative mandate for its upcoming car variant.
The agency won the business following a multi-agency pitch. The new brand is to be launched through an integrated campaign.
Jnaneswar Sen, SVP, sales and marketing, Honda Cars India, said, "We are pleased to welcome Mullen Lintas on board as our brand and creative partner. We were impressed with the team's extensive experience in the automobile category. Their grasp of the challenge we had posed in our brief was good and the strategy and creative recommendations were very strong. We look forward to a long and mutually fruitful relationship with Mullen Lintas."
Virat Tandon, CEO, Mullen Lintas, said, “It’s a privilege to be working on the Honda brand. The brief was extremely challenging and we found an interesting solution to that. The automobile category today is full of new car launches and our vast experience in the category helped us win the business. We look forward to a successful launch for Honda and hope to build a strong partnership with the team.”
Amer Jaleel, chairman and CCO, Mullen Lintas, said, “It’s a great feeling to partner with a respected brand like Honda Cars. Not only that, the team at Honda are a great bunch of people and we really look forward to a long and mutually fulfilling relationship. We’ve already begun work around the first campaign, and are excited with the way it has turned out so far. Watch this space for more.”
Honda Cars India plans to launch new models and also expand its dealer network this year.