Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio.
Koshy George, CMO, Marico Limited said, “Saffola has emerged as one of the most trusted brands in India for leading a healthy lifestyle. As we build on this strong brand equity and amplify our innovation trajectory, we look forward to working with Mullen Lintas whose creative ideation, proficiency and execution excellence will aid our efforts in creating a brand of the future.”
Says Vikas Mehta – CEO, Mullen Lintas, “Saffola is an iconic brand that has continued to play a huge role in making India heart-healthy. We will do our best to up that legacy further and help the brand leap into a future that’s even brighter than its past. Saffola is a heart-warming addition to the Mullen Lintas portfolio as it further strengthens our credentials in FMCG and healthcare.”