Mudra bags Inorbit Malls' creative biz

Mudra's Mumbai office has bagged the creative mandate for Inorbit Malls. This account win for Mudra follows soon after it won the Femina business. Speaking about the win, Arijit Ray, EVP and head, Mudra Mumbai said, “Mudra has a fair bit of experience in the retail space. And Inorbit is one of the pioneers as far as large multi-format malls are concerned in the western region. We look forward to working very closely with the Inorbit team to create a meaningful communication charter for the brand.”