Campaign India Team
Sep 30, 2009

Mudra bags Inorbit Malls' creative biz

Mudra's Mumbai office has bagged the creative mandate for Inorbit Malls. This account win for Mudra follows soon after it won the Femina business. Speaking about the win, Arijit Ray, EVP and head, Mudra Mumbai said, “Mudra has a fair bit of experience in the retail space. And Inorbit is one of the pioneers as far as large multi-format malls are concerned in the western region. We look forward to working very closely with the Inorbit team to create a meaningful communication charter for the brand.”

Mudra bags Inorbit Malls' creative biz
Mudra's Mumbai office has bagged the creative mandate for Inorbit Malls. This account win for Mudra follows soon after it won the Femina business.

Speaking about the win, Arijit Ray, EVP and head, Mudra Mumbai said, “Mudra has a fair bit of experience in the retail space. And Inorbit is one of the pioneers as far as large multi-format malls are concerned in the western region. We look forward to working very closely with the Inorbit team to create a meaningful communication charter for the brand.”

Said Kishore Bhatija, CEO, Inorbit Malls, "We are happy to have Mudra on board as our advertising agency. Inorbit has always been at the fore to proactively involve our customers through thoughtful and innovative communication and Mudra will help to contribute in it. With this association, we hope to build a better personal connect with our patrons.”

Inorbit currently has two malls in Mumbai region, one in Malad and the other in Vashi, with plans to expand to markets like Hyderabad, Pune and Bangalore.

 

Source:
Campaign India

Related Articles

Just Published

18 hours ago

Campaign roundup: Week of 22 September

The latest ad films and campaigns from brands like Sterling Accuris, Vinod Intelligent ,BPCL, Foundit, and more, in our weekly roundup.

20 hours ago

MRUCI greenlights readership survey pilot amid ...

Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman

21 hours ago

Travel signals redefined as India becomes advertiser...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

22 hours ago

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.