Mudra bags Inorbit Malls' creative biz

Mudra's Mumbai office has bagged the creative mandate for Inorbit Malls. This account win for Mudra follows soon after it won the Femina business.

Speaking about the win, Arijit Ray, EVP and head, Mudra Mumbai said, “Mudra has a fair bit of experience in the retail space. And Inorbit is one of the pioneers as far as large multi-format malls are concerned in the western region. We look forward to working very closely with the Inorbit team to create a meaningful communication charter for the brand.”

Said Kishore Bhatija, CEO, Inorbit Malls, "We are happy to have Mudra on board as our advertising agency. Inorbit has always been at the fore to proactively involve our customers through thoughtful and innovative communication and Mudra will help to contribute in it. With this association, we hope to build a better personal connect with our patrons.”

Inorbit currently has two malls in Mumbai region, one in Malad and the other in Vashi, with plans to expand to markets like Hyderabad, Pune and Bangalore.