Campaign India Team
Oct 13, 2015

Mobizz assigns creative duties to Lowe Lintas

Account bagged following multi-agency pitch

Mobizz assigns creative duties to Lowe Lintas
Lowe Lintas has bagged the creative mandate of Mobizz, a location-based app that connects consumers to businesses, from Mantena Technologies. The agency's Hyderabad office will handle the business won after a multi-agency pitch. The mandate is to launch the brand in India.
 
Ramakrishna Karolla, co-founder and CEO, Mobizz, said, “Mobizz is an innovative mobile app that redefines the way consumers connect and interact with relevant businesses. After looking at multiple agencies, we realised that Lowe Lintas correctly understood the brand idea that we had envisaged for Mobizz. We are confident that through this partnership we will build Mobizz as a valuable consumer brand that transcends time and boundaries.”                                        
 
GV Krishnan, president – Lowe Lintas, Bengaluru, said, “Mobizz is an important win for us. In spirit, Mobizz is a start-up but the solid foundations of the Mantena Group will see it catapult to the top. We genuinely believe that this product impactfully addresses a current consumer need-gap. Going forward, we look forward to creating a famous and endearing brand.”
Source:
Campaign India