Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
Campaign India
  • Register
  • Subscribe
  • Bulletins sign-up

Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
  • Home
  • Latest
    • Account Moves
    • New Campaigns
    • New Launches
    • People Moves
  • News
    • Agencies
    • Brands
    • Creators
    • Digital
    • Media
    • PR
    • Regional
    • Sports
    • Technology
  • In-Depth
    • Features
    • Industry Reports
    • Interviews
    • The Big Question
    • Young & Restless
  • Opinion
    • Brands
    • Creative
    • Media
    • People & Culture
    • PR
    • Technology
  • The Work
  • Podcasts
    • Agency Architect
    • Big Brand Bets
    • Campaign Unscripted
  • Knowledge
  • Events

MMGB: The public reacts: unanimous thumbs up to potential World Peace Day McWhopper burger

Burger King is continuing its quest to find a partner for their World Peace Day burger, after McDonald's refused its offer. We found out whether the public would buy a McWhopper.

by Georgina Brazier | 07/09/2015

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn
Some people thought that it was just a big marketing ploy for the brands and said they disagreed with the idea, however most said they'd buy the burger, in aid of World Peace Day.
 
(This article first appeared on MarketingMagazine.co.uk)

Related Articles

McDonald’s India (West & South) appoints The Good Edge as its PR partner

McDonald's India

Spikes Asia announces McDonald’s as its 2026 Advertiser of the Year

Roast me, please! When brands laugh at themselves

LATEST NEWS

Nike rewrites playbook with 2026 World Cup campaign

Beyond UPI numbers, the trust gap remains

The Hosteller and TRENDS launch travel-fashion campaign

Pitch update: Coca-Cola, L’Oréal, Burger King, and more

P. D. Hinduja Hospital launches ‘Quit to Live’ installation

In-Depth

FAO Miranda Priestly: In defence of being a vendor

WPP Media leads Q1 2026 new business wins both in India and globally

What happens to reputation when intent can be engineered?

Coca-Cola launches global media review as WPP and Publicis go head to head

Meta rolls out global 13+ content restrictions for teens across Instagram, Facebook and Messenger

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Share to LinkedIn
  • Instagram
  • Twitter
  • Facebook
  • Youtube

Help and information

  • About us
  • Contact us
  • Advertise with us
  • Subscribe
  • Editorial Complaints

International

  • Campaign Asia
  • Campaign Germany
  • Campaign Indonesia
  • Campaign Japan 日本
  • Campaign China 中国
  • Campaign Canada
  • Campaign US
  • Campaign UK
  • Campaign Middle East
  • Campaign Turkey
© Haymarket Media Limited.
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings