The Good Edge, one of India’s fastest-growing integrated communications and reputation advisory firms, has been appointed as the public relations and communications partner for Westlife Foodworld Limited, the company that owns and operates McDonald’s restaurants in West and South India.
Under the mandate, The Good Edge will lead corporate communications, media relations, public affairs, corporate reputation management, and crisis management for Westlife Foodworld, the McDonald’s brand across West and South India and Ronald McDonald House India. The partnership will focus on shaping sharper narratives around the brand, its business and its foundation, while strengthening leadership across conversations on innovation, brand initiatives, sustainability, and consumer engagement within India’s evolving quick service restaurant (QSR) ecosystem.
Westlife Foodworld Limited currently operates over 450 McDonald’s restaurants across multiple states and continues to expand its presence across India’s fast-growing QSR sector.
Over the last decade, The Good Edge has built a strong reputation as a preferred communications partner, particularly in the BFSI sector, by combining corporate communications expertise with brand storytelling and strategic advisory to support business objectives.
