Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
Campaign India
  • Register
  • Subscribe
  • Bulletins sign-up

Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
  • Home
  • Latest
    • Account Moves
    • New Campaigns
    • New Launches
    • People Moves
  • News
    • Agencies
    • Brands
    • Creators
    • Digital
    • Media
    • PR
    • Regional
    • Sports
    • Technology
  • In-Depth
    • Features
    • Industry Reports
    • Interviews
    • The Big Question
    • Young & Restless
  • Opinion
    • Brands
    • Creative
    • Media
    • People & Culture
    • PR
    • Technology
  • The Work
  • Podcasts
    • Agency Architect
    • Big Brand Bets
    • Campaign Unscripted
  • Knowledge
    • Beauty Decoded
  • Events

MMGB: Panache "modelled by role models"

Watch the film conceptualised by Holler here

by Campaign India Team | 18/05/2015

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn
Panache, a family-owned lingerie brand, has created a new campaign presenting its models as role models.
 
Holler created the campaign, which launches with a film featuring Marquita Pring, who talks about her awkward youth. Other models in the campaign include Mica Paris, the soul singer, and Hannah Cockcroft, a Paralympian.

Related Articles

LATEST NEWS

Bergner positions cookware as fashion with Excalibur campaign

Secrets from a timeless voice: What today’s creators can learn from Asha Bhosle’s success

Indian Silk House celebrates Poila Boishakh with ‘Shubho Smriti’

Kotex challenges stigma with ‘Art’s missing period’

Into Creative and Chupps dominate Olive Crown Awards

In-Depth

The Publicis-Microsoft partnership and the rise of a closed-loop economy

Bisleri turns hydration into RCB behind-the-scenes film

Havas grows 2.5% in Q1 as acquisitions make initial impact

Mind share is the new market share: David Shing

Adidas reviews £377 million global media account

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Share to LinkedIn
  • Instagram
  • Twitter
  • Facebook
  • Youtube

Help and information

  • About us
  • Contact us
  • Advertise with us
  • Subscribe
  • Editorial Complaints

International

  • Campaign Asia
  • Campaign Germany
  • Campaign Indonesia
  • Campaign Japan 日本
  • Campaign China 中国
  • Campaign Canada
  • Campaign US
  • Campaign UK
  • Campaign Middle East
  • Campaign Turkey
© Haymarket Media Limited.
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings