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MMGB: Panache "modelled by role models"

Watch the film conceptualised by Holler here

by Campaign India Team | 18/05/2015

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Panache, a family-owned lingerie brand, has created a new campaign presenting its models as role models.
 
Holler created the campaign, which launches with a film featuring Marquita Pring, who talks about her awkward youth. Other models in the campaign include Mica Paris, the soul singer, and Hannah Cockcroft, a Paralympian.

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