This must be a contender for the perfect Christmas spot.
Until the 'reveal' moment, at least.
It packs everything that the season demands, set to a dreamy, romantic soundrack – nights, lights, snow, strangers, love, warmth, a metro and even two cute dogs.
And at the end of it, is a lovely message.
We won't spoil it for you by spelling it out here. Watch it.
For the guy's POV, view this video:
Credits
Creative agency: Publicis, Brussels
Creative directors: Tom Berth, Geert De Rocker
Creatives: Sophie De Plecker, Joris Luyten
Copywriter: François Massinon
Account management: Filip Van Der Haegen, Frederic Sodermans, Amandine Clio
Strategic director: Annemie Goegebeur
Strategic planner: Berten Peremans
Production house: Czar
Director (film): Koen Mortier
DOP: Martijn van Broekhuizen
Executive producer: Eurydice Gysel
Producer: Joop Haesen
Editor: Manu Van Hove
VFX: Ann Vandenbussche
Sound: Cobra
Music: Buddy ‘Apologize (If You Tried)’
Media Agency: Havas Media