Shephali Bhatt
Jul 02, 2012

MMGB: BGH's Dads in Briefs campaign

If this is turning out to be a crazy Monday, here's a crazy Cannes Gold Lion-winning idea to help you sail through the day

MMGB: BGH's Dads in Briefs campaign

For those of you who haven't had the chance to view and take in all the Grand Prix and Gold-winning work at this year's Cannes Festival, Campaign India brings one to you as the Monday Morning Gloom Buster (MMGB). Here you go:

A simple idea: What's the worst bummer during summers? Dads in briefs! And the embarrassment and inconvenience it brings along, especially when he's trying to be 'cool' in briefs before your friends. This Del Campo Nazca Saatchi & Saatchi TVC for BGH air conditioners won the agency a Gold in the Film Lions category this year. The audience's applause rose to a crescendo at the Grand Auditorium after the screening of this ad on the final day of the festival. This one truly deserves to be a part of our MMGB archive.

Watch the other two ads from the same campaign here:


Enthused enough to ideate on your next 'brief'? Go right ahead. And happy working through the week.


Client: BGH
Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive creative director: Maxi Itzkoff, Mariano Serkin
Creative director: Ariel Serkin, Juan Pablo Lufrano
Copywriter: Nicolás Diaco
Art director: Ezequiel De Luca
Agency producer: Adrian Aspani/Ezequiel Ortiz
Account supervisor: Manuela Sorzana
Producer: Caro Cordini/Victoria Piantini
Director: Nico, Martin
Editor: Pablo Colella
Sound design/arrangement: Notdeafsound Design
Post production: Seba Lopez, Majo Villalba
Music: Swing Musica
Account manager: Jaime Vidal
Director Of photography: Leandro Filloy
Editing company: Cinecolor
Account manager: Jaime Vidal
Director Of photography: Leandro Filloy
Art director: Muriel Rañi

Campaign India