Campaign India Team
Jan 06, 2017

Weekend Watch: Zoobrevivientes

Watch the ad film conceptualised by Dhélet Y&R (Argentina) here

Zoobrevivientes, a 'refuge for Dogs' in Argentina has rolled out what it labels 'a fake campaign' to raise awareness about fire crackers and the harm it causes the animal. The film has been conceptualised by Dhélet Y&R. 
 
It shows people wearing dog masks on the streets. These masks have hidden speakers inside them so that they could listen to the sound of firecrackers like dogs do. The film ends with a message, 'We couldn't stand it for five seconds, they suffer it every year. Let's avoid the use of fireworks'.
 
CREDITS:
 
Creative agency: Dhélet Y&R
ECD: Martín Nino Goldberg
Creative directors: Iván Zimmermann / Benjamín Tornquist / Federico Aubone
Creatives: Santiago Narvaja / Alex Sinmaleza
Account director:  Luz Illescas
Production company: Cronos
Director: Luján Islas
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

4 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

1 day ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.