Campaign India Team
Jul 29, 2008

Mindshare wins the Emvies agency of the year

Mindshare was declared the agency of the year at the Emvies 2008, with four golds and eight silvers. Madison Communications bagged the Grand Emvie for Saffola (World Heart Day) - Radio Mumbai-Bringing Mumbai together' campaign. Lodestar Universal won the People's Choice Award for best case study presentation. The RAM award for best radio innovations was scooped by Madison Communication for their 'Saffola (World Heart Day) - Radio Mumbai-Bringing Mumbai together' campaign.

Mindshare wins the Emvies agency of the year

Mindshare was declared the agency of the year at the Emvies 2008, with four golds and eight silvers. Madison Communications bagged the Grand Emvie for Saffola (World Heart Day) - Radio Mumbai-Bringing Mumbai together' campaign. Lodestar Universal won the People's Choice Award for best case study presentation. The RAM award for best radio innovations was scooped by Madison Communication for their 'Saffola (World Heart Day) - Radio Mumbai-Bringing Mumbai together' campaign.

R Gowthaman, MD, Mindshare, said, "It feels absolutely great to win this award. We worked hard on it and won it. I think, the overall quality of the entries was outstanding this year." Sam Balsara, chairman and MD, Madison Communications was impressed with the quality of presentations. "The quality of presentations was outstanding this year. Though the quality of entries has been going up year-on-year, what is significant this year is that the quality of the case study presentations has also gone up."

For the best media strategy, the silver was won by Mindshare for Clinic Plus - Adventures of Chulbuli and the gold was bagged by Lodestar Universal for Amul - Going Against the flow & Succeeding in the consumer products category. Lodestar Universal won a silver for the Microsoft Windows Vista - Windows 'WOW'-The breakthrough VISTA Launch in the consumer durables category. In the services category, the silver was won by Lodestar Universal for Tata Tele Services – VASonomics and the gold was won by Maxus India for Vodafone - Vodafone Launch in India. For the Media/ Media Property category, Mindshare got the silver for Star Movies - Jack out of the Box.

For the best media innovation, Mindshare bagged a silver for Kurkure - India's First Brand Train - Kurkure Express and Rediffusion DYR and - Ogilvy & Mather took home golds for Juice Salon - Juice Escalator and Lifebuoy Soap - Lifebuoy Gurudwara Activation respectively in the ambient media/OOH. In the Cinema category, Mediaedge:CIA got a silver for Nivea Soft Moisturizer - Stay Simply Beautiful and Maxus won a gold for Reebok - Reebok Hitting the Winning Goal.

In the digital category, MindShare and Madison Media bagged a silver each for BRU Cappuccino - One is Not Enough and Cadbury Dairy Milk - A Twist in the Story respectively. MindShare scooped a gold in the same category for HSBC Premier Re-Launch - The new HSBC Premier Mobile Handset. Lodestar Universal won a gold for Brufen Softra - The art of writing in the direct marketing category.

In the events category, the silver was won by MindShare for Wheel - Phir Se Khoj Jaari Hai and Maxus for Chivas Regal - "Chivas" Effectively reaches out to 8MN Core consumers. MindShare won a gold for Lifebuoy - Mission Safai.  MindShare got silvers for AXE Deodorant - Check Mate-'S' and for Rin Supreme Bar: Now Becomes Surf Excel Bar - Good News in the print category.

In the TV category, the silver went to Maxus India for Vodafone - Even God took 7 days to create earth and MindShare got a gold for Wheel - Wheel Smart Shrimati Ke Nuske.

Madison Communications won a silver for McDonald's Home Delivery - McDelivery-Breakfast with Malishka & Nitin in the radio category. Maxus India and Madison Communications got a gold each for Vodafone - Song Tagging-From Exposure to Revenue and for Saffola (World Heart Day) - Radio Mumbai-Bringing Mumbai together respectively in the same category.

MindShare won a gold for English Premiere League - The Engagement Quotient Tester for the best media research. For the best integrated campaign, MindShare got a silver for ENO - Relief in 6 seconds at key acidity occasions and locations. Maxus India scooped a gold for Vodafone - Inventing the "Power of Day One".

Ajit Verghese, MD, Maxus, said, "Last year, Maxus did not get a single shortlist. From no shortlist to six awards this year is a commendable job. Winning this award makes people believe that we do good work. Also, we are achieving the number two status in the industry and we wanted to show this in the award ceremony also. I think both these objectives are fulfilled."

Source:
Campaign India

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