Campaign India Team
Nov 15, 2013

MILMA appoints Lowe Lintas for creative duties

IPG Mediabrands' BPN will handle the account

MILMA appoints Lowe Lintas for creative duties

Kerala Co-operative Milk Marketing Federation (MILMA) has appointed Lowe Lintas to handle its creative duties. The agency’s Kochi office will handle the account which was won following a multi-agency pitch.

IPG Mediabrands agency BPN will handle the media duties.

KG Satheesh, senior manager, marketing and HR, MILMA, said, “The task that we set for the agencies was of reimagining brand MILMA. The strong strategic rigor Lowe demonstrated in their vision was impressive. Their creative package was endearing and striking. These reasons, along with their track record of doing great communication consistently for other leading brands in the country, gave us the confidence to go with Lowe Lintas.”

GV Krishnan, executive director, Lowe Lintas (South), added, “By far, MILMA is the brand with the largest reach in Kerala. Integral to Kerala, it touches the lives of probably every Malayali, almost every other day, contributing to their growth and well-being. With this campaign, we wanted to bring alive the quiet-yet-significant role MILMA has played in everyone’s lives, thus building emotional connect. It gives Lowe Lintas great pride to be entrusted with this responsibility.”

MILMA, a 30 year-old company, released a new brand campaign on 1 November.
 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

13 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

14 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

15 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing