Kerala Co-operative Milk Marketing Federation (MILMA) has appointed Lowe Lintas to handle its creative duties. The agency’s Kochi office will handle the account which was won following a multi-agency pitch.
IPG Mediabrands agency BPN will handle the media duties.
KG Satheesh, senior manager, marketing and HR, MILMA, said, “The task that we set for the agencies was of reimagining brand MILMA. The strong strategic rigor Lowe demonstrated in their vision was impressive. Their creative package was endearing and striking. These reasons, along with their track record of doing great communication consistently for other leading brands in the country, gave us the confidence to go with Lowe Lintas.”
GV Krishnan, executive director, Lowe Lintas (South), added, “By far, MILMA is the brand with the largest reach in Kerala. Integral to Kerala, it touches the lives of probably every Malayali, almost every other day, contributing to their growth and well-being. With this campaign, we wanted to bring alive the quiet-yet-significant role MILMA has played in everyone’s lives, thus building emotional connect. It gives Lowe Lintas great pride to be entrusted with this responsibility.”
MILMA, a 30 year-old company, released a new brand campaign on 1 November.