The OOH agency, Milestone Brandcom has strengthened its strategy and planning team by bringing on board Sheetal Jain as its associate vice president. In her new role, Jain will help create brand wealth for Milestone clients, and chart a new course for brand activation and
customer engagements in the OOH media.
Commenting on the appointment, Nabendu Bhattacharyya, managing director, Milestone Brandcom, said, "Sheetal Jain makes a marvellous addition to the Milestone team. Having experience on both sides of the fence-agency and client side, her experience and expertise in 360 degrees marketing, media and communications coupled with PR will be a terrific asset as we build momentum for the group. Milestone is all set to expand in the area of experiential marketing, brand activation and retail solutions, and Sheetal's experience on all fronts will help brands build customer engagements to achieve their ultimate objectives. In addition, she will also look after the corporate communication responsibility for the Milestone Group".
Elated on taking the new role, Jain says, "I look forward to working as a part of the Milestone family and contributing to the many new initiatives and reaching new milestones in the organisation's growth story. I aim to deliver the social creativity and strategic planning clients will come to expect from agencies when OOH goes really digital in the near future, making it the most exciting and interactive medium of all, only after digital media."
Jain comes with over 11 years of experience in marketing and advertising communication from most renowned corporates and agencies in India like Reliance Communications, Ogilvy & Mather and Brand David. Jain holds a bachelor's degree in Arts from Jai Hind college and post-graduation in advertising and public relations from KC