Milestone Media, a division of Milestone Brandcom, has won the OOH media mandate for Reliance Communication. Milestone Media will handle pan-India OOH media duties for the business.
The account was won following a multi-agency pitch that had seven OOH agencies in the fray. The account was earlier handled by Kinetic India.
On the appointment, Gurdeep Singh, CEO, consumer business, Reliance Communications, said, “Milestone Brandcom had a sound understanding of our business issues that we face in a dynamic category. Their pursuit for perfection, and professional attitude were appealing to RCOM while making the decision.”
On the account win, Nabendu Bhattacharyya, founder and MD, Milestone Brandcom Group, said, “This is a noteworthy achievement for us at Milestone Media. Reliance is one of the biggest players in the communications industry with an unparalleled legacy, offer us challenge to partner them in renewed strategy for future time. We look forward to working with the team and help them push boundaries by creating cutting edge work & contribute to R Com’s growth story.”