MiD DAY has won the Global INMA (International Newspaper Marketing Association) award in the print advertising, sales and retention category. It has also won awards in the second place for new marketing services category and public relations and community service category. INMA had received entries from 39 countries.
Print advertising sales and retention category awards marketing activities used to support the sales or retention of display advertising in the core print newspaper. MiD DAY’s ‘Media Nights at Hard Rock Café’ won the INMA for this category. New marketing services recognizes campaigns that add distinctive value to advertising clients. This win was specifically for MiD DAY’s innovative Impact Covers including impact cover innovations for the movie Saawariya and an integrated campaign for Ford Endeavour. MiD DAY’s campaign “Smoking Causes Blindness” (see picture) won in the public relations and community service category.
Abhijit Pradhan, director sales & marketing, MiD DAY Multimedia Limited, said, “The media industry in India is one of the most dynamic and exciting places to be at present, and it has some of the most creative global talent working for it. It’s great to see Indian media houses taking their place as leaders in recognized global forums such as INMA.”