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MiD DAY has won the Global INMA (International Newspaper Marketing Association) award in the print advertising, sales and retention category. It has also won awards in the second place for new marketing services category and public relations and community service category. INMA had received entries from 39 countries.
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IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.