Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Microsoft's Bing search engine will launch fully in Asia later this year following a beta-launch on 3 June.Bing, which was internally code-named Kumo during its development, will have a hard launch in the United States and Canada June 3 and will be introduced in beta form everywhere else worldwide that same day. The product, which is poised to directly take on Google as Microsoft’s flagship search engine, will be marketed through a US$100 million campaign.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
It will manage the brand's public relations and brand communications during its next growth phase.