Campaign India Team
Jun 01, 2009

Microsoft's Bing to hit Asia this year

Microsoft's Bing search engine will launch fully in Asia later this year following a beta-launch on 3 June.Bing, which was internally code-named Kumo during its development, will have a hard launch in the United States and Canada June 3 and will be introduced in beta form everywhere else worldwide that same day. The product, which is poised to directly take on Google as Microsoft’s flagship search engine, will be marketed through a US$100 million campaign.

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