Campaign India Team
Jun 05, 2009

WATCH Microsoft Bing's launch TVC

Microsoft has broken its launch campaign for Bing. Conceptualised by JWT, the campaign aims to position Bing not just as a search engine but as a 'results engine', a solution for overload of digital information. Watch the TVC here:

WATCH Microsoft Bing's launch TVC

Microsoft has broken its launch campaign for Bing. Conceptualised by JWT, the campaign aims to position Bing not just as a search engine but as a 'results engine', a solution for overload of digital information.

Watch the TVC here:



'Manifesto', the very first commercial of four, portrays the confusion that a user tends to experience as a result of the sheer clutter involved with online search. The entire TVC is a montage of quick cuts and multiple scenes, and features the situations where the wrong search results come up for a query. Finally, the VO says that online confusion is now over, with the launch of Bing.com

The media mix for the campaign also includes online web banners.

Source:
Campaign India