Microsoft’s Bing to take on Google

Microsoft has launched its new search engine platform Bing which is set to take on arch rival Google. The Redmond headquartered company that is said to be investing close to $100 million on a new ad campaign, to be created by JWT, to promote the new offering has stated that the new campaign will not be taking on rivals like Yahoo! and Google, but will instead look at convincing users to rethink the way they search for things online. Code named Kumo during its development phase internally, Bing claims to offer better search results from generic search terms.