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Hey, we didn't forget. We just didn't want our wishes to be lost in the clutter of mundane advertising news. Have a great Christmas with your family and friends. And keep looking at the brighter side of things. Drink responsibly and drive safely. Aw, forget it. Just have fun. Merry Christmas to all from the Campaign India team. PS. And a big thank you to United Features Syndicate for the cartoon. We hope you don't mind.
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IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.