Campaign India Team
Jan 02, 2012

Meridian wins Voltas business

The agency won the business following a multi-agency pitch process

Meridian wins Voltas business

Voltas, a Tata Group company, has assigned its creative duties to Meridian Communications following a multi-agency pitch process. Publicis Capital is the incumbent agency on the business.

Confirming the news, Sanjay Thapar, group president - North & East, Ogilvy & Mather, New Delhi said, “It is a great development for Meridian and Voltas will be one of the key accounts to be serviced by the agency.  I think it’s a great time for us to handle a white goods brand as the industry, particularly the air conditioner business, itself is on the revival mode.”

The media duty for Voltas ACs is handled by Lintas Media Group.

Campaign India