Meraj Hasan has joined Everest Brand Solutions as vice president, strategic planning. Prior to joining Everest, Hasan was with Lowe, Mumbai where he was on the planning team for Pepsodent and Close Up along with Idea Cellular.
Prior to this, he was the strategic planning head of Rediffusion Y&R and was actively involved in the launch of Bharti Airtel’s telecom operations in Sri Lanka.
On his appointment, Hasan said, “Everest, for me, happened over a series of conversations with Dhunji and Rahul, trying to understand their approach towards work and the agency. Their idea of working in a close-knit environment, to build strong brands by doing some robust and interesting work, drew me in. And a longish visit to the office to feel the vibe, sealed it for me. I am delighted to partner the team at Everest in trying to do some great work, by instilling a strong culture of Consumer and Brand planning in an already colourful scheme of things. And from what I’ve seen so far, I’m sure it’ll be a great ride.”
