Mensa Brands' Ishin has announced the appointment of actor Bhumi Pednekar for its latest collection, 'Rumi’.
Pednekar embodies the essence of the new collection, representing the values of elegance and charisma that resonate with every woman which made her the perfect fit.
Ananth Narayanan, founder and CEO, Mensa Brands, said, "We are thrilled to be a part of Ishin's journey in the ever-growing ethnic occasion wear market. With Ishin's commitment to delivering high-quality clothing that celebrates the essence of the modern Indian woman, we have witnessed remarkable progress. Now, as we welcome Bhumi Pednekar as the brand ambassador, we are confident that her charisma will add a touch of allure to Ishin’s captivating collection."
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