Melt 2015: DDB Mudra bags only Black Elephant; Ogilvy & Mather leads in number of wins

Winners were announced in Mumbai on 22 May

May 25, 2015 09:09:00 AM | Article | Campaign India Team

Kyoorius Advertising and Digital Awards 2015 held in Mumbai saw DDB Mudra bagging the only Black Elephant of the evening. It won the same for the entry ‘Health Cha Shree Ganesh’ for Nutralite.
 
Ogilvy & Mather won the maximum awards on the night, with 15 Blue Elephants to its name. DDB Mudra ranked second with seven awards (a total of six Blue Elephants and a Black Elephant). Contract India won 5 while Ideas@work won 3 Blue Elephants.
 
Ogilvy & Mather won for campaigns such as Mumbai Police – Ganesh Chaturthi Project, Vogue Emperor ‘Prayer’ campaign, Geeta Phogat, Buffering, Diu Tourism and Center Fresh ‘Gunday’. DDB Mudra won for its campaigns for Nutralite, Nerolac and Volkswagen.
 
Contract India won for ‘Falooda’, ‘Snowball’, Snowball, Selfieesh, Falooda’ and ‘Bhalai ki Supply’.
 
BBDO India, Early Man Films and Phd India won two Blue Elephants.
 
Fanatics, Linen Lintas, TBWA India, Grey, Enormous, Creativeland Asia, Leaf Design, Madison, Pigeon & Company, Sapient, Quasar, Experience Commerce, Dentsu Webchutney and Quidich won a Blue Elephant each. 
 
 
View the winners by agency here
 
CategoryBrandAgency
Advertising for GoodVisaBBDO India
Advertising for GoodJSW SteelFanatics
Advertising for GoodDabur VatikaLinen Lintas
Advertising for GoodMumbai PoliceOgilvy
Advertising for GoodVogueOgilvy
Advertising for Goodsaveaarey.orgTBWA India
Writing for Press and Poster advertisingDuracellGrey
Activation campaignNutraliteDDB Mudra
Experiential marketingNutraliteDDB Mudra
Direct respone - film advertisingMumbai PoliceOgilvy
Ad promotional film (31 to 60 sec)Tata DocomoContract India
Ad promotional film (31 to 60 sec)Tata DocomoContract India
Ad promotional film campaign Tata DocomoContract India
Tactical Film advertisingShopcluesEnormous
Ad promotional film (61 plus)Big RockIdeas@work
Ad promotional film campaign Big RockIdeas@work
Ad promotional film (61 plus)JSW SteelOgilvy
Tactical Film advertisingMumbai PoliceOgilvy
Direction for film advertisingTata DocomoContract India
Writing for Film advertisingTata DocomoContract India
Direction for film advertisingMTS IndiaCreativeland Asia
Direction for film advertisingBig RockEarly Man Films
Writing for Film advertisingBig RockIdeas@work
Cinematography for film advertisingJSW SteelOgilvy
Direction for film advertisingJSW SteelOgilvy
Direction for film advertisingCadbury 5 starOgilvy/Early Man Films
Production design for film advertisingCadbury 5 starOgilvy/Early Man Films
Integrated campaignDiu TourismOgilvy
AmbientVisaBBDO India
AmbientNerolacDDB Mudra
AmbientNutraliteDDB Mudra
Poster advertisingVolkswagenDDB Mudra
Press advertisingVolkswagenDDB Mudra
Radio advertisingVogueOgilvy
Writing for radio advertisingCenter FreshOgilvy
Writing for radio advertisingVogueOgilvy
Interface and navigation for mobileCompozLeaf Design
WebsitesSaffola Malasa OatsMadison
Animation and illustration for website and digital designGlitch MediaPigeon & Company
Interface and navigation for websites and digital designManipal UniversitySapient
Brand film content and entertainmentJSW SteelOgilvy
Brand film content and entertainmentCadbury 5 starOgilvy
Brand film content and entertainmentTresemmePhd India
Use of social mediaVimPhd India
Use of social mediaWhisperQuasar
Integrated digital campaignMRF Experience Commerce
Innovative use of technologyTurquoise CottageDentsu Webchutney
Innovative use of technologyBacardiQuidich
   
Black Elephant  
AgencyBrandTitle 
DDB MudraNutraliteHealth Cha Shree Ganesh
 
View the metal tally 
 
AgencyTotal
BBDO India2
Fanatics1
Linen Lintas1
Ogilvy15
TBWA India1
Grey1
DDB Mudra7
Contract India5
Enormous1
Ideas@work3
Creativeland Asia1
Early Man Films2
Leaf Design1
Madison1
Pigeon & Company1
Sapient1
Phd India2
Quasar1
Experience Commerce1
Dentsu Webchutney1
Quidich1