Campaign India Team
May 25, 2015

Melt 2015: DDB Mudra bags only Black Elephant; Ogilvy & Mather leads in number of wins

Winners were announced in Mumbai on 22 May

Melt 2015: DDB Mudra bags only Black Elephant; Ogilvy & Mather leads in number of wins
Kyoorius Advertising and Digital Awards 2015 held in Mumbai saw DDB Mudra bagging the only Black Elephant of the evening. It won the same for the entry ‘Health Cha Shree Ganesh’ for Nutralite.
 
Ogilvy & Mather won the maximum awards on the night, with 15 Blue Elephants to its name. DDB Mudra ranked second with seven awards (a total of six Blue Elephants and a Black Elephant). Contract India won 5 while Ideas@work won 3 Blue Elephants.
 
Ogilvy & Mather won for campaigns such as Mumbai Police – Ganesh Chaturthi Project, Vogue Emperor ‘Prayer’ campaign, Geeta Phogat, Buffering, Diu Tourism and Center Fresh ‘Gunday’. DDB Mudra won for its campaigns for Nutralite, Nerolac and Volkswagen.
 
Contract India won for ‘Falooda’, ‘Snowball’, Snowball, Selfieesh, Falooda’ and ‘Bhalai ki Supply’.
 
BBDO India, Early Man Films and Phd India won two Blue Elephants.
 
Fanatics, Linen Lintas, TBWA India, Grey, Enormous, Creativeland Asia, Leaf Design, Madison, Pigeon & Company, Sapient, Quasar, Experience Commerce, Dentsu Webchutney and Quidich won a Blue Elephant each. 
 
 
View the winners by agency here
 
Category Brand Agency
Advertising for Good Visa BBDO India
Advertising for Good JSW Steel Fanatics
Advertising for Good Dabur Vatika Linen Lintas
Advertising for Good Mumbai Police Ogilvy
Advertising for Good Vogue Ogilvy
Advertising for Good saveaarey.org TBWA India
Writing for Press and Poster advertising Duracell Grey
Activation campaign Nutralite DDB Mudra
Experiential marketing Nutralite DDB Mudra
Direct respone - film advertising Mumbai Police Ogilvy
Ad promotional film (31 to 60 sec) Tata Docomo Contract India
Ad promotional film (31 to 60 sec) Tata Docomo Contract India
Ad promotional film campaign  Tata Docomo Contract India
Tactical Film advertising Shopclues Enormous
Ad promotional film (61 plus) Big Rock Ideas@work
Ad promotional film campaign  Big Rock Ideas@work
Ad promotional film (61 plus) JSW Steel Ogilvy
Tactical Film advertising Mumbai Police Ogilvy
Direction for film advertising Tata Docomo Contract India
Writing for Film advertising Tata Docomo Contract India
Direction for film advertising MTS India Creativeland Asia
Direction for film advertising Big Rock Early Man Films
Writing for Film advertising Big Rock Ideas@work
Cinematography for film advertising JSW Steel Ogilvy
Direction for film advertising JSW Steel Ogilvy
Direction for film advertising Cadbury 5 star Ogilvy/Early Man Films
Production design for film advertising Cadbury 5 star Ogilvy/Early Man Films
Integrated campaign Diu Tourism Ogilvy
Ambient Visa BBDO India
Ambient Nerolac DDB Mudra
Ambient Nutralite DDB Mudra
Poster advertising Volkswagen DDB Mudra
Press advertising Volkswagen DDB Mudra
Radio advertising Vogue Ogilvy
Writing for radio advertising Center Fresh Ogilvy
Writing for radio advertising Vogue Ogilvy
Interface and navigation for mobile Compoz Leaf Design
Websites Saffola Malasa Oats Madison
Animation and illustration for website and digital design Glitch Media Pigeon & Company
Interface and navigation for websites and digital design Manipal University Sapient
Brand film content and entertainment JSW Steel Ogilvy
Brand film content and entertainment Cadbury 5 star Ogilvy
Brand film content and entertainment Tresemme Phd India
Use of social media Vim Phd India
Use of social media Whisper Quasar
Integrated digital campaign MRF  Experience Commerce
Innovative use of technology Turquoise Cottage Dentsu Webchutney
Innovative use of technology Bacardi Quidich
     
Black Elephant    
Agency Brand Title 
DDB Mudra Nutralite Health Cha Shree Ganesh
 
View the metal tally 
 
Agency Total
BBDO India 2
Fanatics 1
Linen Lintas 1
Ogilvy 15
TBWA India 1
Grey 1
DDB Mudra 7
Contract India 5
Enormous 1
Ideas@work 3
Creativeland Asia 1
Early Man Films 2
Leaf Design 1
Madison 1
Pigeon & Company 1
Sapient 1
Phd India 2
Quasar 1
Experience Commerce 1
Dentsu Webchutney 1
Quidich 1

 

Source:
Campaign India