Madison Media has bagged Medlife's media mandate post a multi-agency pitch. The account will be handled by the agency's Bengaluru office – Madison Media Omega.
Meera Iyer, CMO, Medlife, said, “We believe Madison has the data driven approach that is required in today’s fragmented media landscape in reaching out to our customers. This partnership with Madison will definitely be a positive one and we look forward to strengthening our position as India’s largest e-health platform further”.
Vikram Sakhuja, partner and group CEO, Madison Media & OOH, said, “Treatment of illnesses, especially those that are chronic in nature, takes its toll on all of the patient’s resources. MedLife through its online pharmacy, consultations, path testing,etc liberates the life of the Patient. We see this as a category that is at the tipping point of explosive growth. It is super exciting to partner MedLife on this journey.”
Dineshsingh Rathod, COO, Madison Media Omega, added, “We are excited to have Medlife on board and are looking forward to a long and mutually rewarding partnership.”