MEC launches content arm Wavemaker

Indian unit to be headed by Kumar Deb Sinha

Apr 07, 2016 09:11:00 AM | Article | Campaign India Team

MEC India has announced the launch of its specialist content offering Wavemaker.  
The unit will offer content strategy, social, partnerships and experiences, SEO and creative services at scale, informed an agency statement. 
MEC Wavemaker is being launched simultaneously in 10 countries including India, with a combined team of over 750 people.
In India, the unit will be led by MEC India's national head of content Kumar Deb Sinha, reporting to T Gangadhar, MD, MEC South Asia. 
Kumar, who started his career at Mindshare, has spent over 13 years in content marketing and branded content solutions at GroupM India, 
Gangadhar said, “Our creative restlessness is embodied in our philosophy: Don’t Just Live, Thrive. For us, an idea is brilliant if and only if the right audience responds to it and behaves in ways that lead to the right outcomes for our clients. Wavemaker is not an agency, but a specialist content solution provider. We at MEC take pride in our efforts to build winning brands to drive their business growth.”
Sinha said, “In my experience, clients today realise that effective content can make a big difference to their business, but they struggle to know exactly what type of content is right for them and the right partner to guide them. Our objective is to help them see the role content can play in their customers' lives which will have a direct impact on brand performance. It will give them the confidence to invest in content knowing clearly how it is taking their brand forward."
"We will bring together all the resources that client needs to create content designed specifically to achieve measurable business goals. MEC Wavemaker will, thus, allow brands to look at 'content' in a different way as it gives a powerful and commercial role in transforming brand performance,” he added.