Campaign India Team
Jan 30, 2017

MEC India bags The Hindu's media mandate

Account won post a multi-agency pitch

MEC India bags The Hindu's media mandate
MEC India has won the media duties for The Hindu Group post a multi-agency pitch.
Kasturi & Sons is a 138-year old media house that has a portfolio of newspapers, magazines and online portals, which include The Hindu, The Hindu Business Line, Sportstar and Young World.
Sathya Sriram, AVP, marketing and strategy, The Hindu Group, said, “MEC’s integrated approach combined with their understanding of consumers and how they engage with our brands make them the perfect partner to handle our mandate. These are important and exciting times for The Hindu Group. We are happy to on-board MEC in this journey.”
Rajendra J Prasad, general manager, MEC India, said “The Hindu is a prestigious brand with an inspiring legacy. We are eager to combine our talent and range of services to deliver standout brand work & outstanding business results.”
The account will be handled by MEC’s Chennai branch.
Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.