MEC India has won the media duties for The Hindu Group post a multi-agency pitch.
Kasturi & Sons is a 138-year old media house that has a portfolio of newspapers, magazines and online portals, which include The Hindu, The Hindu Business Line, Sportstar and Young World.
Sathya Sriram, AVP, marketing and strategy, The Hindu Group, said, “MEC’s integrated approach combined with their understanding of consumers and how they engage with our brands make them the perfect partner to handle our mandate. These are important and exciting times for The Hindu Group. We are happy to on-board MEC in this journey.”
Rajendra J Prasad, general manager, MEC India, said “The Hindu is a prestigious brand with an inspiring legacy. We are eager to combine our talent and range of services to deliver standout brand work & outstanding business results.”
The account will be handled by MEC’s Chennai branch.