Moves from Times Group
Karthik Nagappan has joined The Hindu as head of brand.
He updated his LinkedIn profile to reflect his move.
Nagappan moves from the Times Group, where he was assistant general manager.
In a career spanning over 15 years, he has also worked with The New Indian Express and Emerson Network Power.
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The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
In contrast, Publicis, Omnicom and IPG all increased their revenues.
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Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
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