MEC bags Flipkart’s media duties

Following a multi-agency pitch, MEC has been awarded the media account of FlipKart, the three-year old e-commerce portal for books, music, movies, games and mobile phones, based out of  Bangalore. MEC’s mandate is to impactfully increase awareness of the brand. Happy was recently appointed FlipKart’s creative agency.

“Flipkart as start-up brand/ service has been built entirely by word-of-mouth,” explained Sachin Bansal, chief executive officer of Flipkart. He added, “It’s our service that has led people to recommend us to others. A move from that ‘buzz culture’ to a mass media campaign is a big shift for us, and we wanted an agency that understood these nuances. MEC with its excellent track record and all round capabilities is the right partner for our business needs. Given the challenges we face in reaching our prospects, we needed a partner who can also offer unconventional and media neutral customer engagement solutions.”

“It’s a real pleasure to have a brand like Flipkart.com on our client roster,” said Manjiri Kamat, managing partner, MEC. “The Company has aggressive growth plans for 2011. We look forward to adding value to the business through our unique Active Engagement approach.”