McNROE Consumer Products has announced the appointment of 22Feet Tribal Worldwide as its digital agency, for personal care and fragrance brands Wild Stone and Secret Temptations. There was no multi-agency pitch involved.
NK Daga, director -- founder, McNROE, said, “We have always been committed to bringing top international quality fragrances to Indian consumers and delivering the best innovative experience in the industry. As we continue to grow, our intention is to place even greater emphasis on engaging with our customers through online experiences. 22feet Tribal Worldwide’ s strong strategic capabilities combined with the understanding of our business made them the perfect agency partner to help us engage with our customers online.”
Vineet Gupta, managing director, 22feet Tribal Worldwide, said, "We are extremely excited about our partnership with McNroe Consumer Products for its brands Wild Stone and Secret Temptation. Wild Stone is a brand that has cemented itself in Indian consciousness with their distinctive communication and offering. Secret Temptation has created a niche for itself by appealing to young girls with its contemporary fragrances. We want to bring this equity into the web and create a robust digital framework that yields results for the brands and the business."
McNROE's creative is handled by Soho Square, while media is handled by Starcom Media vest Group.