Campaign India Team
Jul 30, 2015

McNROE assigns digital duties to 22feet Tribal Worldwide

Agency to work on its brands Wild Stone and Secret Temptation

McNROE assigns digital duties to 22feet Tribal Worldwide
McNROE Consumer Products has announced the appointment of 22Feet Tribal Worldwide as its digital agency, for personal care and fragrance brands Wild Stone and Secret Temptations. There was no multi-agency pitch involved.
 
NK Daga, director -- founder, McNROE, said, “We have always been committed to bringing top international quality fragrances to Indian consumers and delivering the best innovative experience in the industry. As we continue to grow, our intention is to place even greater emphasis on engaging with our customers through online experiences. 22feet Tribal Worldwide’ s strong strategic capabilities combined with the understanding of our business made them the perfect agency partner to help us engage with our customers online.”
 
Vineet Gupta, managing director, 22feet Tribal Worldwide, said, "We are extremely excited about our partnership with McNroe Consumer Products for its brands Wild Stone and Secret Temptation. Wild Stone is a brand that has cemented itself in Indian consciousness with their distinctive communication and offering. Secret Temptation has created a niche for itself by appealing to young girls with its contemporary fragrances. We want to bring this equity into the web and create a robust digital framework that yields results for the brands and the business."
 
McNROE's creative is handled by Soho Square, while media is handled by Starcom Media vest Group.

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

12 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

19 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.