McCann Worldgroup has announced that Prasoon Joshi has been elevated to the newly created position of chairman for the Asia Pacific region.
He will work alongside Charles Cadell, president, McCann Worldgroup Asia Pacific, and Jesse Lin, chief executive officer, McCann Worldgroup Greater China.
Prior to this, Joshi was president of McCann Worldgroup South Asia. He will continue as CEO of McCann Worldgroup India and will be based in Mumbai.
Harris Diamond, chairman and CEO, McCann Worldgroup, said, “Prasoon has built a model for the network by delivering integrated ideas to drive growth for our clients across India. His brand-building talent has been acknowledged globally. With our clients increasingly looking for multiplatform communications solutions to drive growth, the combined leadership team of Prasoon, Charles and Jesse will help all of our agencies in the region to take full advantage of these opportunities.”
Joshi joined McCann India in 2002 as executive VP and national creative director.
Joshi said, “We are extremely well positioned for continued growth and I look forward to building on the momentum we’ve seen across the network. McCann Worldgroup is boldly entering this new era of advertising with leadership who realise the value in globalization. Our capacity to effectively craft local communication with global leverage means we can solve our clients’ biggest marketing challenges.”