McCann Worldgroup Asia Pacific has announced the elevation of Valerie Madon. Madon, who joined the agency as chief creative officer, Southeast Asia, has been given an expanded mandate for the rest of Asia.
This is a newly created position. She retains her existing role as chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC). She had moved to McCann from Meta, where she was director - creative shop, SEA and emerging markets.
In a joint statement Ghassan Harfouche, APAC regional president, and Prasoon Joshi, regional chairperson (APAC) and CEO, CCO (India), McCann Worldgroup, said, “Initially Valerie was tasked with focusing her efforts on our Southeast Asia hub, which houses many key regional clients. We’re delighted that she will now expand her remit to cover the rest of the region, as an inspirational leader for our creative teams across all markets. She has a strong track record in APAC leadership roles and we are confident that she will be an excellent partner and elevate our work."
Madon said, “It’s a privilege to work with all the diverse talent we have in this region. Their collaboration, hunger and integrity inspires me every day and I look forward to creating more meaningful work together for our clients.”
In a career spanning more than 20 years, she has also worked with Havas, JWT and VMLY&R.
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