Agencies from India were out in front with six entries receiving Global Awards including McCann Health India’s Best of Show and Grand Global for “The Immunity Charm” campaign. Medulla Communications was in the spotlight, earning 4 Global Awards, two for “Slums (Housing Colonies) for Worms” for client Zentel and the other two for “Last Words” for client Indian Association of Palliative Care for their film advocating palliative care that revealed that most last words are heard by nurses, and not by family members.
McCann Health India earned both the Best of Show and Grand Global for their multi award-winning entry “The Immunity Charm” for Ministry of Public Health, Afghanistan. The campaign provides an immunination history of a child by looking at the specially designed armband (charm) worn by the child. Borrowed from the Afghan tradition of talismanic bracelets worn by infants, the bracelet employs various beads each representing a vaccine and provides a safe-guard against lost records. Dr. Daniel Carucci, Senior Medical Advisor, McCann Health, one of the co-creators of the idea, accepted the awards on behalf of McCann Health India.
"Every year nearly 20 million children do not receive the vaccines they require to protect them from preventable diseases. The Immunity Charm will help mothers and doctors be sure that every child gets the vaccines they need," said Dr. Daniel Carucci, Senior Medical Advisor, McCann Health and Dr. Harshit Jain, Country Head (India), McCann Health, co-creators of The Immunity Charm.