Maxus India has won the media duties for edible oils from Ruchi Soya Industries (Popular Division), which includes brands Mahakosh Soyabean oil, Sunrich sunflower oil and Ruchi Gold palmolein.
The account won following a multi-agency pitch will be handled by agency’s Mumbai office and headed by Mangesh Korgaonkar.
Alok Mahajan, head of marketing, Ruchi Soya Industries, said, “We are extremely excited to work with Maxus India, one of the fastest growing media agencies in the world. We were impressed with their clear vision on our business, their thought leadership and above all their enthusiasm to partner with us on our journey towards becoming a truly world class consumer brand. We hope to have a long association with the agency.”
Kartik Sharma, managing partner, Maxus, said, “We are delighted to come on board as an AoR for Ruchi Soya. Working with one of the leading FMCG companies in India, with a turnover of over Rs 26,000 crores, is truly a great opportunity. We hope to partner with the company on their ambitious expansion journey.”
Besides edible oils, Ruchi Soya Industries has a presence in soya foods through the Nutrela brand. Also part of the portfolio are vanaspati brands Nutrigold and Ruchi No 1.