Percept\H subsidiary Mash Advertising has bagged the creative duties for Taiwan-headquartered TPV Technology's AOC TV, a brand of LED and LCD TVs.
Media activities across TV, press, OOH and digital have been planned, and Bollywood actor Kalki Koechlin has been roped in as brand ambassador.
Seema Bhatnagar, marketing director, TPV India, said, “We were very happy with the cutting edge creative and thinking presented by Percept. Their approach definitely matches our aggressive foot print that we have chalked out for this market.”
Amitabha Lahiri CEO, Mash Advertising, added, “We are simply delighted with this feat. One of the key yardsticks of a buoyant economy is the consumption of the high-end consumer electronics items. And India has been scoring high on this for the past few years. The product quality of AOC coupled with an existing equity in the colour monitor segment will help us strengthen the brand foot print in India.”
Bhatnagar explained the appointment of Koechlin as brand ambassador: “Kalki is a young and fresh face that brings something new and interesting to the Bollywood industry with her quirky looks, intelligence and international appeal. Moreover, she ties up with AOC brand personality (slim and colourful). We wanted somebody who can take our brand to the next level in this highly competitive market and she fits best for this task.”
Elaborating on the company’s marketing strategy, Bhatnagar added, “At AOC, we’re committed to growth in existing markets while we also look at aggressively expanding our offerings in new markets. This will be achieved through regular and consistent communication of product updates and launches, use of promotional material such as brochures, leaflets etc. which are made available to partners for use in their own communications.”
The company will also look at conducting on-ground events to ensure visibility among the masses besides regular dealer meets and engagement programmes.