Maruti Suzuki parks media mandate with Mindshare
Account won post a multi-agency pitch
May 18, 2023 11:55:00 AM | Article | Campaign India Team Share -
Mindshare has officially announced that it has bagged the media mandate of Maruti Suzuki in India. The account was won following a multi-agency pitch.
Mindshare's office in Gurugram will handle the account.
Maruti Suzuki is looking for Mindshare to help with solutions using performance, data, digital and content.
Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, said, “We are looking forward to this partnership with Mindshare (Group M) as our integrated media agency. We expect to leverage Mindshare’s strengths in the media industry to synergise and optimise our media spends and co-create ground-breaking initiatives that will give us an edge in today’s competitive automotive industry. We look forward to the exciting possibilities that lie ahead.”
Helen McRae, CEO - Mindshare Asia Pacific, said, "This win by Mindshare in securing the media mandate for Maruti Suzuki is a significant milestone for the advertising industry in India. It highlights the agency's exceptional capabilities in providing innovative and technology-driven solutions to their clients. We are excited to see the strategic vision and expertise of Mindshare to steer Maruti Suzuki towards sustainable and responsible growth. This partnership is a testament to the agency's commitment to delivering exceptional results for clients and driving growth for businesses in the region."
Prasanth Kumar, CEO – GroupM South Asia, said, "We are thrilled to have a brand like Maruti Suzuki on board with Mindshare India. This win is not only a testament to the agency's outstanding capabilities and offerings but also demonstrates GroupM's commitment to delivering exceptional results for clients. It also demonstrates the agency's ability to drive brands forward and build trust with clients. We look forward to seeing the innovative solutions that Mindshare will develop to drive Maruti Suzuki's growth story forward."
Amin Lakhani, CEO – Mindshare South Asia, added, “We are thrilled and deeply honoured to have been awarded this esteemed mandate. We are committed to delivering outstanding results for Maruti Suzuki. Our continuous investments in new products, platforms, and people have helped us build a future-ready team that can partner with clients in their growth journey. We are excited to co-create innovative solutions using our expertise in performance, data, digital, and content to drive Maruti Suzuki's growth in the coming years."