Advertising Media PR Marketing Digital
Matthew Keegan
Aug 16, 2024

Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history

Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.

Kellanova, which makes Pringles, was established in 2023 after Kellogg separated its breakfast cereals and snacks businesses.

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