Advertising Media PR Marketing Digital
Matthew Keegan
Aug 16, 2024

Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history

Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.

Kellanova, which makes Pringles, was established in 2023 after Kellogg separated its breakfast cereals and snacks businesses.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

3 When Prime Video ads guess your mood before you watch

Razorpay hands over the mic, not the message

4 Razorpay hands over the mic, not the message

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

6 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

7 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

8 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

When clicks don’t cut it: Why Gen Z attention is the new advertising currency

9 When clicks don’t cut it: Why Gen Z attention is the new advertising currency

Aura is not just another AI tool, it chases deadlines too

10 Aura is not just another AI tool, it chases deadlines too

Related Articles

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Marketing
Apr 16, 2024
Nishtha Asthana

Mars Wrigley India CMO on evolving snack tastes and ...

Mars to switch $1.7 billion media account out of WPP
Advertising
Jun 11, 2025
Beau Jackson

Mars to switch $1.7 billion media account out of WPP

Four networks to pitch for global Mars account
Media
Mar 26, 2025
Shauna Lewis

Four networks to pitch for global Mars account

Pringles splits with Grey as it ends 27-year relationship
Advertising
Jul 24, 2024

Pringles splits with Grey as it ends 27-year ...

Just Published

Dentsu bets on podcasting as India’s audio market matures
Advertising
8 hours ago
Vinita Bhatia

Dentsu bets on podcasting as India’s audio market ...

Amidst tightening margins worldwide, the global holding company launches a podcast network in India to test audio’s value in branded storytelling.

Moves and wins: Week of 18 Aug
Advertising
11 hours ago
Campaign India Team

Moves and wins: Week of 18 Aug

Our weekly roundup of the latest appointments and account wins from Dept, Bloomingdale, Fyon, IAA, ICCPL, and many more.

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell
Advertising
12 hours ago
Vinita Bhatia

Pipes get a punchline as Ashirvad by Aliaxis ...

The company swaps product-heavy plumbing ads for humour and cultural hooks, aiming to stand out in a crowded $19.8 billion market.

Breaking the ice with stories that stick
The Work
12 hours ago
Campaign India Team

Breaking the ice with stories that stick

Pocket FM turns the spotlight on women ice hockey players, blending sport, grit, and narrative in its latest brand film.