Matthew Keegan
Aug 16, 2024

Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history

Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.

Kellanova, which makes Pringles, was established in 2023 after Kellogg separated its breakfast cereals and snacks businesses.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

15 hours ago

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

16 hours ago

ICC Women’s World Cup win, Kumbh Mela make it to ...

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.

18 hours ago

Asian Paints showcases Graphene-led protection with ...

The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.

19 hours ago

Why the future belongs to digitally-native, ...

Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.