Himalaya BabyCare has unveiled a new campaign focused on addressing parental concerns during a baby’s first winter. The film captures a familiar moment of anxiety around cold, dry weather and its impact on a baby’s delicate skin, particularly the cheeks.
The digital video commercial opens with a mother expressing concern about harsh winter air drying out her baby’s skin. This worry transitions into reassurance as she makes a promise that her baby’s cheeks will remain soft despite the weather. The phrase ‘Hum hone hi nahi denge’ (We will not let it happen) anchors the narrative, signalling parental resolve rather than product-led persuasion.
The campaign positions Himalaya Gentle Baby Lotion and Himalaya Gentle Baby Cream as winter essentials. Both products are highlighted for their pH 5.5 formulation and Penta Moisture Lock technology, which are presented as supporting deep moisturisation and protection of the baby’s skin barrier during winter months.
Rather than focusing on technical claims alone, the communication blends emotional storytelling with functional reassurance. The setting, language and pacing of the film are designed to mirror everyday parental experiences, particularly those of first-time parents navigating seasonal changes.
Chakravarthi N V, director – Babycare, Himalaya Wellness Company, said the campaign reflects common anxieties faced by new parents. “At Himalaya BabyCare, we understand that a baby’s first winter can bring many questions and concerns for new parents. This DVC reflects the deeply emotional truth that every parent wants to protect their baby from even the smallest discomfort.”
He added that the intent was to reinforce trust in the brand’s formulations and its role in supporting parents through early caregiving stages. The campaign positions Himalaya BabyCare as a consistent presence rather than a problem-solution intervention.
From a category perspective, baby care advertising often balances emotion with clinical reassurance. Himalaya BabyCare’s campaign leans into this balance by grounding scientific attributes within a narrative of everyday parenting rather than expert endorsement alone.
It is aimed at strengthening Himalaya BabyCare’s long-standing positioning around gentle care and safety, particularly during seasonal transitions when product usage tends to increase. By focusing on winter as a distinct moment of vulnerability, the brand reinforces relevance without introducing new product variants.
