Marketers are the suckers born every minute

Americans are delightfully simple. If they are convinced about a concept or a line of thinking, they’ll say, “I’ll buy that!”The language of commerce - a willingness to pay - being the definitive proof of acceptance!However, for some time now, marketers have been in denial about this fundamental axiom.“Give it away free” has been a popular business model backed by VC, PE and other acronymous sources, staring at teenaged geeks bursting with pimples and ideas.