Madison Media has won back the media duties for Marico post a multi-agency pitch. The agency handled the account till 2018 before it moved to Lodestar UM.
Madison will handle all media including digital from 1 April 2019 onwards.
Koshy George, CMO, Marico, said, “We look forward to this partnership with Madison Media. The agency brings in an expert team whose creative ideas and approach resonate with our ethos. It is critical to have a team combining creativity, expertise and execution excellence in today’s fragmented media landscape to drive value.”
Vikram Sakhuja, partner and group CEO Madison Media & OOH, said, “We are absolutely delighted to win back the prestigious Marico account. We are confident that we will be their true business partner and substantially contribute to their growth story. We are happy that Marico evaluated our cutting edge digital expertise and found us as the right fit."
The agency has welcomed Marico back through hoardings in Bombay.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 hour ago
Total entries are down 6% on 2019 - but there has been a surge in entries from indie agencies and production companies