Campaign India Team
Feb 08, 2019

Marico appoints Madison to handle media mandate

Account won post a multi-agency pitch

Marico appoints Madison to handle media mandate
Madison Media has won back the media duties for Marico post a multi-agency pitch. The agency handled the account till 2018 before it moved to Lodestar UM.
 
Madison will handle all media including digital from 1 April 2019 onwards. 
 
Koshy George, CMO, Marico, said, “We look forward to this partnership with Madison Media. The agency brings in an expert team whose creative ideas and approach resonate with our ethos. It is critical to have a team combining creativity, expertise and execution excellence in today’s fragmented media landscape to drive value.”
 
Vikram Sakhuja, partner and group CEO Madison Media & OOH, said, “We are absolutely delighted to win back the prestigious Marico account. We are confident that we will be their true business partner and substantially contribute to their growth story. We are happy that Marico evaluated our cutting edge digital expertise and found us as the right fit."
 
The agency has welcomed Marico back through hoardings in Bombay.
 
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Instagram ditches 'likes': Pros and cons for influencers
Premium
9 hours ago

Instagram ditches 'likes': Pros and cons for ...

Digital marketers across Asia welcome the move, but say it won't make waves in the industry.

Premium
Sunset at the Afternoon
Premium
9 hours ago

Sunset at the Afternoon

Three decade old English tabloid announced its closure to employees yesterday

Premium
Weekend Wrap: 19 July
Premium
10 hours ago

Weekend Wrap: 19 July

In the news: Games2win, Konnections, MG Motors, Oppo, Reebok, Resulticks, World Out of Home Congress

Premium
Weekend Watch: Axe collaborates with Martin Garrix for 'these are the times'
Premium
10 hours ago

Weekend Watch: Axe collaborates with Martin Garrix ...

Watch the film conceptualised by 72andSunny Amsterdam here