Balaji Telefilms has announced the appointment of Manav Sethi as chief marketing officer for ALT Balaji. Sethi will be overseeing the company's communications strategy in India and look at international expansion.
He joins from Getit Infomedia where he was group head - marketing and digital products.
Sameer Nair, group CEO, Balaji Telefilms, said, “Manav is ideally suited to support the vision we’re working towards at ALT Balaji. We are looking forward to harnessing his experience and expertise as we launch, grow and expand our footing. Manav’s role will cover a wide array of activities including marketing and communications, and we look forward to his leadership in shaping our journey”
Nachiket Pantvaidya, CEO, ALT Balaji, added, "We are delighted to add such an experienced resource to the ALT Balaji family. Manav not only comes with a vast experience in the field but also will add a new layer and dynamism to the team, we think. I’m sure he will only complement to our venture of creating a solid and valuable brand."
Sethi said, “It’s an exciting time in the digital space and to be a part of a company since its launch always adds to the excitement. I'm looking forward to playing a part in this journey towards making ALT Balaji one of India's leading brands"
He has also worked with Reliance BIG Entertainment, Webdunia.com, PSI Data Systems and Zenith Infotech.
ALT Balaji, a video on demand platform, is a wholly owned subsidiary of Balaji Telefilms
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