Madison tots up Rs 325 cr new biz

Madison Media has won a sizeable amount of business over the last few months. The new business wins include Indian Oil, Max New York Life, Spice Jet, Bharti AXA Mutual Fund, Bharti AXA General Insurance, Bharti Retail and Bharti DTH. The account size is estimated to be about Rs 325 crore.

Punitha Arumugam, Madison Media Group CEO, said, "Madison Media has never had a strategy for business development, our only business development tool is to delight our existing clients with outstanding delivery. In hindsight this is the most effective and powerful new business strategy any agency can adopt."

Madison Media, recently won the Grand Emvie at Emvies 2008.  Madison Media is a part of Madison World which also has specialist units in Advertising, Outdoor, PR, Rural, Retail, Entertainment, BTL, Mobile, Sports and Events across 7 cities in India, Sri Lanka and Thailand.