Eloelo Group has appointed GSN Aditya as chief operating officer, reinforcing its leadership bench as it accelerates growth across its digital platforms, including microdrama platform Story TV and micro learning-edutainment platform Master.
In his new role, Aditya will oversee the group’s day-to-day operations, drive operational excellence and support its next phase of expansion. He will work closely with the leadership team to strengthen internal processes, enhance cross-functional collaboration and scale the organisation in line with its strategic objectives. The move comes at a time when the company is positioning itself as an AI-powered entertainment ecosystem aimed at the next billion users.
Aditya brings experience across consumer internet, mobility, gaming and industrial sectors. Most recently, he served as vice president for revenue and categories at Mobile Premier League, where he led monetisation and category growth initiatives. Prior to that, he spent four years at Ola, holding leadership roles including head of international expansion and revenue management. Earlier in his career, he worked at Myntra.com and had a stint at Tata Steel.
His mandate at Eloelo Group centres on strengthening revenue streams, building scalable operating systems and aligning teams to deliver disciplined growth as the company deepens its presence in microdramas, infotainment and interactive formats.
Commenting on the appointment, Saurabh Pandey, founder & ceo, Eloelo Group, said, “Eloelo Group is at a defining moment in its journey as we double down on building a truly pioneering consumer internet platform from India. In a short span of time, we have scaled to market leadership across microdramas with Story TV, info-tainment with Master and Interactions with Eloelo, Connecto. Today, our trajectory and operating intensity puts us in the same league as some of the fastest growing global tech platforms.
With our platforms scaling so fast, our leadership team scales as well. To this effect, I am delighted to welcome Aditya who brings deep operating experience and a sharp execution mindset shaped across multiple high-growth consumer tech companies in India. He understands what it takes to build at massive scale, navigate complexity and drive disciplined growth. Having known him from before, what stands out is the clarity of thought combined with an execution-first mindset.
As we enter our next phase, the focus is simple: build the largest AI-powered entertainment ecosystem for the next billion users. With leaders who combine ambition with operational depth, we are confident about shaping one of the most significant consumer internet stories emerging from India.”
Aditya added, “What Saurabh and the team have built at Eloelo Group is genuinely phenomenal. The business is at a rare inflection point, the kind that comes once in a lifetime if executed well. I’m deeply grateful for the opportunity and excited to partner closely with the team. With the foundation already in place, I’m confident the next phase will be our strongest yet.”
The appointment follows the recent elevation of Nishant Kumar as chief marketing officer, signalling an integrated push across operations and marketing. For the advertising and media ecosystem, the move underlines Eloelo Group’s intent to build scale, structure monetisation and deepen brand partnerships as it expands its AI-enabled portfolio.
