Campaign India Team
Oct 21, 2020

Madison Media to handle RSPL Group's television media mandate

Agency's Delhi office to handle the account

Ghadi Detergent is part of RSPL Group's portfolio
Ghadi Detergent is part of RSPL Group's portfolio
Madison Media has bagged the television media mandate of RSPL Group following a multi-agency pitch. The group's portfolio consists of Ghadi Detergent, Xpert and Venus Creme Bar among others.
 
The business was previously handled by Wavemaker. 
 
Vikram Sakhuja, partner and group CEO, Madison Media and OOH, said, “Ghadi has been an inspiring local brand story that has grown only stronger as MNC brands have entered the market. It is a proud moment for Madison to partner with RSPL.”
 
Rajul Kulshreshtha, CEO, Madison Media Plus, added, “We’re happy to have won the account of RSPL Group, a win that has emerged before the festive season begins. We look forward to a great association.”
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Apac Effie Awards 2021: 16 shortlists from India

Ogilvy leads with five shortlists. Entries from The Womb, BBDO, McCann, The Leo Group and Edelman are also shortlisted

1 hour ago

'It was the best jury for me, ever': Merlee Jayme ...

The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'

2 hours ago

Cannes Lion 2021: ‘Push yourself to the edge where ...

The global chief commercial officer at PepsiCo addressed a virtual session, where he spoke about the next normal, how the pandemic has spurred e-commerce to make giant leaps, and more…

6 hours ago

Cannes Lions 2021: ‘We must keep going with the ...

The actor speaks about how her media company looks to give women a voice that was previously missing in Hollywood