Madison Media has bagged the television media mandate of RSPL Group following a multi-agency pitch. The group's portfolio consists of Ghadi Detergent, Xpert and Venus Creme Bar among others.
The business was previously handled by Wavemaker.
Vikram Sakhuja, partner and group CEO, Madison Media and OOH, said, “Ghadi has been an inspiring local brand story that has grown only stronger as MNC brands have entered the market. It is a proud moment for Madison to partner with RSPL.”
Rajul Kulshreshtha, CEO, Madison Media Plus, added, “We’re happy to have won the account of RSPL Group, a win that has emerged before the festive season begins. We look forward to a great association.”
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