Madison Media Sigma bags Crompton Greaves account

Madison Media Sigma has announced the win of Crompton Greaves. As the agency-of-record, it will handle the entire range of  products under the brand, including fans, lights, lighting fixtures, pumps and electric appliances.

On the account win, Sam Balsara, chairman, managing director, Madison World, commented, “We are delighted to add a reputed global engineering conglomerate like Crompton Greaves to our roster of clients and are confident of helping  Crompton Greaves get its rightful share and more in India’s growing market.”

Vanita Keswani, chief operating officer, Madison Media Sigma, added, “I look forward to working on a new and diverse set of categories and creating powerful media strategies for the entire portfolio.”