Madison Media Omega to handle Lifestyle and Spar

The Landmark Group has appointed Madison Media Omega as the media agency for two of its brands — Lifestyle and Spar.

 

The agency will handle the entire media mandate, which includes print, television, radio, outdoor and digital. The account was won following a multi-agency pitch.

 

Vikram Sakhuja, partner and group CEO, Madison Media and OOH, said, “The retail business is all about driving sales. We took the best of our diverse talent across Madison in pitching for the prestigious Landmark Group. We are thrilled to get their mandate and look forward to partnering them to deliver growth in challenging times of the pandemic.”

 

Dinesh Rathod, CEO, Madison Media Omega, added, “We are very happy to partner with The Landmark Group for their two prestigious brands, Lifestyle and Spar in India. The Landmark Group has been in the market for years, building trust among its customers and we intend to further strengthen the brand’s popularity in the country.”