Campaign India Team
Apr 19, 2021

Madison Media Omega to handle Lifestyle and Spar

Account won post a multi-agency pitch

Madison Media Omega to handle Lifestyle and Spar
The Landmark Group has appointed Madison Media Omega as the media agency for two of its brands  Lifestyle and Spar.
The agency will handle the entire media mandate, which includes print, television, radio, outdoor and digital. The account was won following a multi-agency pitch.
Vikram Sakhuja, partner and group CEO, Madison Media and OOH, said, “The retail business is all about driving sales. We took the best of our diverse talent across Madison in pitching for the prestigious Landmark Group. We are thrilled to get their mandate and look forward to partnering them to deliver growth in challenging times of the pandemic.”
Dinesh Rathod, CEO, Madison Media Omega, added, “We are very happy to partner with The Landmark Group for their two prestigious brands, Lifestyle and Spar in India. The Landmark Group has been in the market for years, building trust among its customers and we intend to further strengthen the brand’s popularity in the country.” 
Campaign India

Related Articles

Just Published

15 hours ago

Amazon launches free video streaming service miniTV

The streaming service will be available of Amazon's shopping app

16 hours ago

Adlanders work long hours because clients don't pay ...

The D&AD chairman places the blame for adland's long-hours culture at the door of marketers

16 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved