Madison Media Infinity becomes Parag Milk Foods' Media AoR

Madison Media Infinity has bagged the media duties of Parag Milk Foods, the makers of Go and Gowardhan milk based products like cheese, milk, and ghee. The account was previously handled by Carat Media.

Gautam Kiyawat, group chief executive officer, Madison Media and Platinum Media, said, “We are delighted to add Go to our portfolio of clients and are confident of adding a lot of value to their businesses and starting a long and mutually beneficial relationship.”

Devendra Shah, chairman, Parag Milk Foods, added, “We have partnered with Madison Media considering their strength and hopeful that their strength will definitely help us to draw our future growth path strategically.”