Campaign India Team
Nov 22, 2022

Madison Digital launches Madison Loop

The digital creative unit will be led by Kosal Malladi

Madison Digital launches Madison Loop
Madison Digital has announced the launch of its digital creative unit Madison Loop. 
It will offer social media management, digital creative development and solutions such as SEO (search engine optimisation), ASO (app store optimisation), website development and management, technology solutions, influencer management and content collaborations to its clients. 
Madison Loop has already developed a portfolio of work for clients like McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest and Zee Bangla, among others. 
The new arm will be led by Kosal Malladi, vice president, Madison Digital, who will continue to report to Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha.
Vikram Sakhuja, group CEO, Madison Media and OOH, said, “For any creative idea to be successful it needs to be adapted to the syntax of the platform. In Digital, the creative idea needs to be expressed across platforms as varied as Instream videos, break bumpers, display, social media posts, microsites, social messaging, influencers, content etc. Under Kosal’s leadership, we are very excited to launch Madison Loop that will not only create a platform relevant expression of a creative but also link it to outcomes using data and tech."
Chinchankar said, “We need creativity now more than ever. This digital multiverse finally allows us to have a dedicated division to cater to all our clients' creative needs under one roof. The new expansion of Madison Digital under Kosal's leadership will be a great step forward for the company.”  
Kosal added, “I have been a part of Madison since 2014. I have seen digital evolve from a good have to an absolute must-have. Digital, today, can no longer be just about that one video or banner. Media and creativity need to work hand in hand to tap into the digital consumer. Madison Loop’s focus is on solving business problems by layering creative magic with data and technology solutions. Madison Connect and Madison Automate are tools that have been built by Loop to scale influencer management and creative automation respectively. I am excited to scale Madison Loop.”
Campaign India

Related Articles

Just Published

10 hours ago

Needed: More LGBTQIA+ leaders who call the shots

Despite their enthusiasm to appear inclusive, many in the advertising industry observe that few agencies still have substantial LGBTQIA+ representation in their C-suite in India.

12 hours ago

Can Asia up its voice at Cannes?

Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.

15 hours ago

The rise of influencer culture: Recognising impact ...

Brands can effectively navigate the influencer marketing landscape by leveraging micro-influencers, forming industry-specific partnerships, building long-term relationships, and utilising data analytics.

16 hours ago

Driven by digital boom, Indian ad industry poised ...

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.