Madison BMB looped into Madison Loop

Madison World has announced that Madison BMB, its full-service creative advertising unit, will now become part of Madison Loop, its recently launched digital-first creative unit.

 

With this alliance, Madison Loop aims to provide strategy, creatives, social media management, SEO, ASO, web development, technology solutions, influencer management, and content collaborations. 

 

Furthermore, the clients and employees of Madison BMB will be absorbed by Madison Loop. 

 

Raj Nair, CEO, Madison BMB, has decided to exit the agency to pursue other opportunities. Nair has been with the agency since 2012. In a career spanning over three decades, he has also had a 17 year stint with Contract Advertising, among others. 

 

Sam Balsara, chairman, Madison World, said, “We live in a fast-changing world where everything is turning digital. The rapid acceptance of Madison Loop by marquee clients is testimony to what Advertisers need and want. This also provides a great opportunity for those in Madison BMB to hone their skills in digital and gives those in Loop an ability to appreciate the finer nuances of creative. I would also like to take this opportunity to thank Raj Nair for his contribution to Madison BMB, during his long innings with us.”