Ruchika Gupta, AVP - marcomm, Luminous Power Technologies has been elevated as chief marketing officer at Luminous Power Technologies.
Gupta will lead the marketing function and will report to Vipul Sabharwal, MD, Luminous Power Technologies. She joined the company in 2016 from Millward Brown.
Sabharwal said, "I am happy to announce Ruchika Gupta as a CMO at Luminous. After some phenomenal and inspired work here, I have great confidence in Ruchika, and I believe now it’s time for her to reach greater heights with her new role. With her strong domain knowledge, expertise in brand transformation, digital marketing, PR, consumer, and market strategy, Ruchika to bring in a new perspective, a thrust to the overall strategy and take our brands to new horizons.”
Gupta added, “I am excited about the recognition of the role that brand marketing plays and can play at Luminous. Over the last few years, our brands have been on a transformation journey and it is now at a stage where business as usual no longer applies. The pandemic forced us all to take a hard look at the strengths we all bring to the table – and am glad that the positive results shone through. Going forward my job will be to ensure that we cement our thought as well as business leadership in the market.”
She has also had stints with Microsoft, Nokia, Nestle, Synovate and FCB Ulka.